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"hyena." was founded by Michele Maria Cuccovillo in July 14, 2026 (early designs were made from February - May 2026), and the meaning of the brand is high quality to premium streetwear, or everyday things we use (shoes, shirts, CDs, hats, and more), at an accessible price for everybody, without the need manufacturing a product of worse quality to cut costs. It might be mostly Print-on-Demand, but it's from the most high quality to premium blanks available, and shipping is fast.